This is our dream lipstick. We wanted to create a matte lip that feels hydrating. like a lip balm. and is light enough to wear everyday. We don't leave the house without it. - Simi & Haze

CONCEPT:One-swipe color rush — no settling. VELVET BLUR delivers high-pigment color in one sweeping stroke. A weightless-feeling. moisture-infused matte lipstick formula feels light-as-air once applied and lasts for up to 12 hours*. while the custom dome-shaped tip hugs your lips and makes it easy to glide-on-the-go. The secret's in the technology. Special smart-blur powders contain hyaluronic acid spheres that burst open when you apply; the more you move your lips. the more hydration gets released over time. The breakthrough Velvet-Flex Technology creates a flexible film on the lips. locking moisture in with a comfortable. wear-all-day feel.